Dave Fleet

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages.

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Three Ways To Wag The Long Tail Of Content

Dave Fleet

It (I hope) is useful stuff; content that people find applicable and helpful. The 13-part series of posts I wrote on communications planning walk through the process of creating a communications plan, from start to finish. Evergreen content. These posts are as helpful today as they were when I wrote them.

Content 279
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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet.

SEO 262