Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). What do you think about influence mining, and its applicability for your business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. This is pretty much a show-stopper for any applications that require precision beyond a finger touch. This is pretty much a show-stopper for any applications that require precision beyond a finger touch. Cool, and a difference-maker, but not 100% transformative.

iPad 136

iPad Content iPhone Wireless 136