Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Promote your content and promote sharing in all of your digital communications, like newsletters. and research your customer, your products, your competitors products, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You need something that’s easy for you to use and that will be practical for the application you have at hand. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. What Facebook calls an “application play,&# i.e. when you used an application to do something; and 4. This could backfire on marketers. When you “like&# a page; 2. Where’s the problem?

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Not an overwhelming participation rate. What’s Happening?

Social Media 125

Social Media Strategy Foursquare Social CRM 125