Direct Marketing Observations

AUGUST 25, 2011

We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? We use Gmail to send email. We use Facebook to connect with our past. Without technology, how would we connect with people?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

APRIL 26, 2010

That proof comes in comparing what they already know and are familiar with and in a way that they understand like reports and measurements that can compare traditional apples with digital apples (apples to apples). If you measure traditional marketing with reach (ie. via hashtagsocialmedia.com.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Let’s say you currently use Facebook, Twitter, Linkedin, Ping, and half a dozen lesser social enabled sites.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

JUNE 17, 2010

Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general. I know, apples and oranges right?

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

SEPTEMBER 8, 2010

Apple -Apple continues to set the standard on how we “should&# and do consume our media, though don’t be amazed at their seemingly disinterest in applying branded social tools and functionality to their devices, just be patient. They may be Apple, but they aren’t stupid! She is the #1 person on Twitter.

Social Media 180

Social Media Smart Phone Apple Video 180