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Social Media and Your Ever-Expanding Brand

Socialized

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. Consider PCs.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Amber Naslund.

Blogger 168
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

You never want to work for a company who has a bad reputation, especially if you plan to remain in this industry. Going Off On Your Own Only after you have spent at least 18 months to two years at a reputable company should you actually go at taking clients alone. Word travels. You can do better. Buyer beware.

Marketing 240
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Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 119
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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

A free app for Apple iOS devices that enables users to manage multiple social media accounts at once. While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Cool iPhone Apps. MySocialMania (app).

Review 200