Socialized

OCTOBER 1, 2009

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

APRIL 9, 2012

A free app for Apple iOS devices that enables users to manage multiple social media accounts at once. While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Cool iPhone Apps. MySocialMania (app).

Review 201

Review Tools Social Media Klout 201