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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Read on for some highlights from the session! Cheers to more to come!

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The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. In 2013, Skittles replaced their legacy lime-flavored candy with green apple and customers have been begging the brand to bring it back ever since. This allows you to shape a public apology that directly addresses their feedback.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. When the market dips, people start to wonder: is now the time to buy? It’s just the nature of the job. View this post on Instagram.

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How to Become a Niche Rockstar: The Guide

Viper Chill

My own goal, as I’ve mentioned a few times, is to try and produce the best content available on the topic of internet marketing. No matter how much of an Apple fan boy you are, you likely wouldn’t mind a young group of impoverished kids in India making the next big thing in the smartphone space.

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