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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

By closely monitoring sentiment around these conversations and understanding where the biggest opportunities lie for engagement, social media marketers play an essential role in ensuring internal stakeholders are commenting on the right issues. “A From San Jose, California to the top of the Big Apple, this IPO day was 8 years in the making.

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The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. In 2013, Skittles replaced their legacy lime-flavored candy with green apple and customers have been begging the brand to bring it back ever since. This allows you to shape a public apology that directly addresses their feedback.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. It seems like only yesterday a million + people were gathered here, in the Big Apple, to ring in the New Year.

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Six Links Worthy Of Your Attention #274

Twist Image

This piece from PBS looks at another project that puts you in the shoes of another, which just launched at the Tribeca Film Festival." We've seen this kind of anti-establishment voter sentiment in the US, with Sanders on the left and Trump on the right, and the general feel on all sides is something is sick in the body politic.

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How to Become a Niche Rockstar: The Guide

Viper Chill

No matter how much of an Apple fan boy you are, you likely wouldn’t mind a young group of impoverished kids in India making the next big thing in the smartphone space. After speaking to a number of far more successful people than I am, it turns out I’m not alone with that sentiment. You are already naked.

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