How Much Do Facebook Fans Still Matter?
Jon Loomer
MAY 26, 2015
There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. It’s more because I have a growing audience of a much more effective group. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click.
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