Pixlee

MAY 2, 2019

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. Without their community, there is no Glossier, and no billion dollar valuation.

Retail 68

Retail Authentication UGC Case Study 68

Later

SEPTEMBER 12, 2019

One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . Over the course of three weeks, a panel of judges reviewed photo submissions from around the world and selected 10 winning photos that were then featured on billboards in select cities, Apple retail stores and online.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

APRIL 26, 2023

For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. Meanwhile, some brands are primarily concerned with customer service and community building. Conducting commerce on social media makes your ROI much more evident by tying social engagement to retail success.

ROI 98

ROI Social Media How To Metrics 98