Akamai Marketing

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

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5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Give them ways to be cool to their community by letting them be the gateway to a broader audience and you’ll be tapping into their desires to be seen as an early adopter. Ah, the early adopter.

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