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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Completely fill out your bio and “About” sections for any given social network. — R ?

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The verification process is different for each platform. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet. Instagram is one of the most discerning platforms when it comes to verification. They will then send you a four-digit code to your work email address.

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2019 Influencer Marketing Trends for Brands

Pixlee

In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform.

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Why social commerce will rule social media in 2020

Buffer Social

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. What is social commerce? Social commerce is selling products directly within social media platforms. Thanks for listening!

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread. On no other social network can you get this type of supplemental information about the posts themselves. This makes NASA’s use of Stories quite the native strategy. 9gag ( @9gag ).

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. Maybe YouTube? Maybe Reddit?