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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount.

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