Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could dedicate another email account to newsletters. Rapportive is a social CRM, giving you important information about the person who is emailing you. You’ve got Performable for goals, and you may have Google Analytics. Or you can just use your Gmail filters and automatically label and archive those emails.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 21, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167