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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. News can travel extremely fast through social media. Salesforce.com ), marketing automation tools and web analytics packages. Many include at least the most popular blogs as well.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.