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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace. We were all about doing first and thinking second.

Data 197
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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Tools like Radian6, Netbase, etc., Since I’ll be traveling, my good friend Sean Williams – another smartie – will step in to guest-moderate #measurePR. Pretty radical, eh?

Radian6 177
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

I can see that musicians who want to bring in a larger audience at their gigs would want to put out that they are warming up for their performance at the Boom Boom Room, but the random person doesn’t need to be tweeting their daily travel habits like “I’m at Starbucks on 5th and Grand&# every morning at 8am.

ROI 114
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. Geoff Livingston: Dell , the American Red Cross are the obvious ones.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

News can travel extremely fast through social media. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Having hands-on experience — the much-needed application of your learned skills — is incredible, especially when working alongside brilliant minds and analytical thinkers. Word travels. Not just a number cruncher but someone who can analyze Google Analytics data and other data to suggest profitable solutions.

Marketing 240
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Thanks for the Radian6 shout-out!