Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. More on that below.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

MARCH 21, 2012

You looked at what the business objectives are, and then decided how you would use various communication and marketing vehicles to achieve those objectives. Tracking URLs have become commonplace now. Get comfortable with Google Analytics and Google’s URL Builder.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Plus if you dont cross post the same URLs, its a good way to see which platform drives more traffic, builds connections, Amplify or Twitter. as "success." I dont follow them back.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. Google Analytics has an amazing amount of information in it, but often people get overwhelmed by the sheer volume of data it presents. First thing’s first.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on!

Class 241

Class Tumblr Template Templates 241