Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Then utilize Google Analytics to understand the effectiveness of your campaign. “We When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage.

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

When you look around at your blog and analytics, what do you see? After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. Guest Post by Dan Stelter. Does your business blog have the livelihood of a funeral? No comments.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

And we’re tracking the keys given out on a weekly basis, as well as watching the trends in Google Analytics (and Twitter trends via RowFeeder , I love that thing!) so that we can: a) correlate outputs to outcomes, b) know how much further we have to go to reach our goal, and. For the Blue Key. Because it’s that important.

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Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Teaching Yourself to Fish With Usable Email Analytics Tools. How publishers can achieve better ROI from their email programs. Email Marketing Benchmarks.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. They also give some pretty useful analytics to help you see what’s working and what’s not.

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