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Sysomos Acquired By Marketwire

Dave Fleet

Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson I have been the Chief Research Officer and head of analytics at a number of big research companies, head of the research practice at a leading marketing and innovation consultancy, and started at Unilever.    I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.