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Sysomos Acquired By Marketwire

Dave Fleet

Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Sysomos 334
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152
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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. – Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling. I took a look at the Social Media Marketing research data.

Research 113
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

.  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. Joel Rubin son : Purists challenge listening to social media on the basis that the statistics of sampling can’t really be applied, at least not yet.