Akamai Marketing

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On Alice in Wonderland and Social Media

Akamai Marketing

Do you agree or disagree with this comparison? But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod. So – what do you think?

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Tool Tuesday: Sprout Social Update

Akamai Marketing

Twitter Comparison: Ever wonder how you compare to your biggest competitor? Twitter comparison gives you a place to start. I actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI. I really recommend treading lightly here.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. Social Influence?

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