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Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Strong analytics. Acquired by. Jive Software.

Sysomos 334
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies.

Cymfony 152
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges.

Sentiment 115
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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges.

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Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. There are many monitoring tools on the market now. Visible Technologies.