How Arena Stage Uses Initiators to Grow its Audience
Waxing UnLyrical
JULY 15, 2011
I found out about Chad’s approach to influencer initiator outreach because I was one of around 40 people his team reached out to via a Twitter direct message, invited to attend the first “initiator night for Oklahoma!, They use Vocus to monitor “buzz. which just opened its public run and runs through October 2.
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