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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”

Comments 189
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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Smart move to have Foursquare advertised on the window/door to remind folks to check-in while they are there. We have a soft spot for places that not only advertise Foursquare but especially those that offer specials AND tell you about them! Love Miss Shirley’s Foursquare enthusiasm!! Restaurant? Put it on your menus!

Sites 204
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Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Overview of customers and companies on Facebook, plenty of case studies. Learn about Facebook Analytics and how to read them. Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. If you don’t have a laptop, we can rent you one for $50 for the day. Coupons and Competitions.

Class 75
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Use Google Plus for identifying Leads and using analytics. Foursquare Social Media Marketing Workshop. Set up Circles and Sparks. Session Details .

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It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Foursquare Time Machine. Holy Social!

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Why You Need to Create a Facebook Fan Page (Quick Sprout): Neil Patel decided to build a Facebook fan page that was interactive, using it as a case study for why it would benefit you as a business to maintain one and what would be necessary to make it engaging. Just HOW to optimize those messages is the subject of this article.

Marketing 265