Janet Fouts

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What’s your social listening strategy?

Janet Fouts

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Data from research tools like these are particularly flawed. Analysis paralysis. over product B.

Strategy 111
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Social Media Listening – It’s About Emotions

Janet Fouts

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions and the existence of our product. Data from research tools like these are particularly flawed. Analysis paralysis. over product B.