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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. Link drops in social media sites are not social media marketing.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I loved FB because it wasn’t myspace and wasn’t full of junk, spam and porn and when it opened to everyone, i was afraid it would become just like that. I think people opted for FB over MySpace because of so many of the reasons people are becoming disenchanted with FB right now. This reminds me of Myspace 3 years ago.

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