Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. I think when businesses get experimental and do some SWOT analysis of their social media engagements, they will be able to know which areas to keep on experimenting to find a better strategy. Now who’s going to pay me. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JUNE 28, 2008

The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Other study findings: Ã?

Wiki 189

Wiki Sharepoint Web 2.0 Class 189

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 139

Social Media Strategy Consultant Blogger 139

Ignite Social Media

FEBRUARY 2, 2023

If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003. I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

OCTOBER 27, 2010

a particular platform loses favor; MySpace comes to mind). The report concludes by recommending that marketers use a combination of value chain analysis and total economic impact (I’ll leave the explanation of these to Forrester) to assess the impact of social media investments on B2B marketing success.

B2B 175

B2B Social Media Marketing Analysis 175

Convince & Convert

SEPTEMBER 20, 2010

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Jay Baer offers an interesting analysis at Convince and Convert. Up 50% over last year. Chris @ckochster.-=

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 121

Social Media Strategy CoTweet CoTweet 121