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The Social Media Analytics Compass: What and How to Measure

Razor Social

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. Download the PDF version for future reference!

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? What About the Silent Lurkers? 3 Things You Must Know for a Successful Social Media Marketing Career. Who is your target audience?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. Related: Mute, Troll.

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