Analysis Conversation Embedding Nielsen 
Oktopost
APRIL 22, 2019
An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Accuracy in both big-picture and fine-grained analysis. Nielsen Visual IQ.
Buzz Marketing for Technology
JUNE 27, 2008
1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ).
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