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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – 2+ years PPC / paid search marketing campaign management experience. Qualifications.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. When to use: These types of YouTube ads are best used for brand awareness campaigns. Start a new campaign. Bumper ads.

YouTube 105
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14 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

Keyhole.co

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. We use social media analytics tools to help us manage our campaigns and those of our clients.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. True purpose is more than just a marketing campaign based on the new social media trends. They built an internal team to handle everything from content creation to campaign management. woke washing.

Trends 145
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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis.

B2B 101
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The GAP, ROI, and Awareness

Josh S Peters

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100
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5 Deadly Ad Buying Mistakes

Convince & Convert

Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost.

Buy 137