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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions.

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8 of the Best Online Reputation Monitoring Tools

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. 8 of the best online reputation management tools Online reputation monitoring tools are a social media manager’s best friend. And you can’t give a boost to your superfans and supporters if you’re not aware of their flattery.