Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 40

Engagement Alterian ROI Loyalty 40

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. How frequently will you need to create reports or check the filters? How hard will it be to filter?

Social Media 157

Social Media Radian6 Strategy SM2 157

SocMed Sean

FEBRUARY 3, 2013

If they hate your company, your product or your service, that will be amplified online. These should align with your overall company or brand marketing and customer service plan. They are in the business to make money and, as a company, you had better plan to pay them for traffic. 60) Set up a company page for your organization.

Social Media 279

Social Media Klout YouTube Foursquare 279

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. You can also download the data and operate on it as well in CSV format files.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275