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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Subscribe to their RSS feeds in a reader. Find out who’s talking. Follow them on Twitter. Join the same LinkedIn groups. Listen to what they are saying before jumping in.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Hope that helps!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

You need help from the power users in that community. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Where To Find Social Media Power Users by Search Engine Land. Want your story on the front page of a popular social media site? 8 Social Media Monitoring Tools by Onflow Interactive.