Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The price ($340 million in stock and cash, including retention bonuses for the founders) is larger than expected, but overall, it's a logical deal that surprises no one.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275