Webbiquity SMM
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.
Webbiquity SMM
OCTOBER 13, 2010
Alterian SM2 Freemium. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Alterian SM2. Budget: $500-1,000 per month.
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Convince & Convert
OCTOBER 19, 2010
Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. True brand advocates are your most valuable assets.
Mindjumpers
AUGUST 27, 2010
You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.
Webbiquity SMM
MAY 3, 2011
Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. And yes, she really knows LinkedIn. Connie Bensen. Ellen McGirt.
Mindjumpers
AUGUST 27, 2010
You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.
Mindjumpers
AUGUST 27, 2010
You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.
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