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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.

article thumbnail

Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

These should align with your overall company or brand marketing and customer service plan. If someone took the time to write it, respond to it. 17) Your social media strategy should consist of some core elements that should include (but not be limited to): An overall objective, or set of objectives. A set of tactics that can be measured.