Jeff Esposito

JULY 23, 2010

After three years, I finally succumbed to the pressure to get a smart phone. Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Convince & Convert

JUNE 30, 2010

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144