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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The reality is that a lot of companies either don't see things that way or just don't have the resources. The reality is that a lot of companies either don't see things that way or just don't have the resources. Customer service? Knowing whether to respond to or ignore negative comments on a blog?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. Our job as marketers is to understand those needs and make our products and services a perfect and irresistible solution.