Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. You may be influential in social media and your children more in “Avatar&# or &# gaming&#.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Viral Heat data includes location, wherever available. That’s achievable for most small businesses.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167