Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Project 153

Project Instagram Tourism Airlines 153

Proactive Report

OCTOBER 30, 2011

25% of the UK retailers with a Twitter account responded to a question posed to them. 17% of UK retailers on Facebook respond to positive comments left on their walls; that figure dropped to 11% for negative comments. It pays to map your social graph. And they will tell others. Lot of others.

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. But now, it’s not based on assumptions, we can categorize based on real data. There are 600 companies using Klout data in some way, and a big chunk of those are using it for customer service. I called and emailed, and received no response. Then I tweeted, and my issue was resolved.

Social CRM 133

Social CRM Influencer Klout Social Media 133