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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Building a Social Business

Koka Sexton

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Airlines, restaurants and even car manufacturers have been the leaders in this space. If your sales people are not actively listening to their territory for questions and conversations about their industry they are missing opportunities.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The RSS feed is: [link]. Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Hotels 118
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7 creative Ways to Use Social Media for PR

Sprout Social

Whether or not you write press releases is not the key focus. Check out their feed for more of my #BRMovesYou style. Interact with them on a conversational level. Incorporate Social Media Into Your Press Release Strategy. Extend your press release life span by including a social media post.

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How to create a social media style guide: 10 things to include

Sprout Social

If you’ve ever seen a brand’s social feed and it looks and feels like it’s managed by 10 different people, chances are they don’t have a style guide in place. For instance, your brand may not use contractions in press releases or long-form content, but that doesn’t always flow like a normal conversation.