Janet Fouts

APRIL 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. They’re not taking one score as gospel, they’re using several in an aggregate form to gather information about individuals.

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Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

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Janet Fouts

JUNE 17, 2010

Think of your online conversations as an aggregate whole and not just one network at a time. Unfortunately you don’t always control what’s online about you so I’m a big advocate of setting up alerts in Google and Social Mention among others to get a heads up when someone posts something about you online.

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Privacy Social Networking Aggregator Issues 130

Janet Fouts

JUNE 23, 2011

Here’s a post about Twylah , a twitter aggregator that can show you what your Tweets look like from a 10,000 foot level and other people who are tweeting about similar keywords. GovTwit a social media directory for government agencies and officials. JD Supra Really a great resource across several social media networks.

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TweetBeep Twitter Privacy Directory 134

Janet Fouts

JUNE 8, 2011

You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. Recently the topic of syndicating content came up in conversation.

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Janet Fouts

DECEMBER 30, 2011

Here’s the big deep dark secret about using social media for business; you’ve got to have discipline. People tell me 5-6 times a day that they can’t make time for social media. How much aggregate time did it take? Are they truly interesting or after you as a notch on their social media bedpost?

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Janet Fouts

SEPTEMBER 26, 2013

Cars now can tweet status updates to their owners, Google Glass transforms our view of the world, and smart companies use social media to learn more about their customers and create “buyer personas” to better suit the needs of their user base. social business Social Media in Action book review'

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