Second Screen TV - Research
Diva Marketing Blog
JULY 11, 2014
Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. . Diva Marketing : Thanks Joel! Synchronized experiences only work in real time.
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