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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Nuvi is a real-time social media monitoring tool that provides full social media coverage across Twitter, Facebook, YouTube, Tumblr, Flickr, Instagram, Google+, Delicious, Reddit and over 5 million RSS feeds.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

So besides the aggregation problem – why is that 1% number so low? I haven’t had access to either survey, but certainly the publicly-available summaries and reports seem to have skipped a vital question – how many of the websites and retails involved are actually doing a decent job of using social networks?