The Realtime Report

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google. Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web.

Google 91
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. They may make requests based on seeing a Facebook post, or alert others about interesting content by re-sharing information via a tweet, but they don’t necessarily direct specific buying decisions.

Strategy 178
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Costolo told the Los Angeles Times that “Twitter is heading in a direction where its 140-character messages are not so much the main attraction but rather the caption to other forms of content.” Or it can continue to build a media business using other people’s content. Twitter Becomes The TV. See #2!).

API 180
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It’s All About.SOCIAL

The Realtime Report

The simplest answer doesn’t require the creation of special content or a contract with a social media marketing firm (not that these are outside the realm of reasonable actions, but they do require more in-depth planning and budgeting). A good example of this aggregation is the Italian car brand Lamborghini. – Bitly.

Xanga 70
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How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

At SocialMedia.org’s BlogWell conference in Chicago, Reebok’s Tyler Bahl and Angela Scibelli shared tips on how to avoid fragmentation in the social sphere and establish a consistent brand voice – and better analytics – while still allowing for geo-targeted content to reach specific audiences across the globe.

Brands 165
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Hey, Twitter: I Want My Realtime Search. (And I Want It Now.)

The Realtime Report

What Twitter doesn’t seem to understand is that realtime search is the one thing that makes Twitter superior to a news aggregator like, say, Google News. It wants to deliver pre-packaged content, with lots of spiffy top images and places to put ads. Without Realtime Search, Twitter is Just Another Media Site.

Twitter 170