Remove influence
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Influence of a fan or follower (their fans and followers). PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed.

Analytics 350
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Behavior-Based instead of Aggregated Data. Because most companies know their open rate, but they do not know whether it’s any good in comparison to other companies.

Metrics 127