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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. The same rules apply for SaaS brands.

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How To Start A Newsletter

Buffer Social

From his breakdown, we can gather that there are two main categories of newsletters: Curated content : These newsletters aggregate existing content from several platforms and around the web for a specific niche. Lia Haberman offers a private Slack community for the audience of social media marketers that read her ICYMI newsletter.

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65 Ways to Drive Traffic to Your Blog

ProBlogger

Make flyers with a catchy title and a description of your blog, and post them on bulletin boards in the entrance to supermarkets and other community buildings. Find a reputable list broker—or, if in doubt, why not start your own? Submit your RSS feed to RSS aggregators. It will let you make a custom RSS feed.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Responding — Participating in discussions about your brand on the web in an effort to improve your reputation and increase visibility. Inviting — Building social media applications, such as blogs, wikis, bookmarks, to interact with your audience.

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Ultimate Guide to Social Media Marketing

Sprout Social

Community building is also an important aspect of social media marketing. Since Google+ has a bit of a reputation for being a ghost town, going long periods of time without posting anything new can signal to your followers your page is no longer active. Aggregates its latest blog posts for extra exposure.