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5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) There are five key steps you should take. Evaluate your existing audience. An example buyer persona.

Data 138
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Source free photos & crop them to social network dimensions. You can also build your own and store them for future use to keep your social look consistent and compelling. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing.

HootSuite 140
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First Steps Toward Becoming a 21st Century Educator | always learning

Buzz Marketing for Technology

Here are a few tips and tricks to get started developing your own personal learning network: Join a Social Network. ve all heard of MySpace and Facebook , and while those are great ways to connect with friends and colleagues, an even better place to start is a social network with a focus, like Ning. Once youâ??ve

Education 154
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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Most people who use RSS readers do so with the intent of subscribing to an aggregated river of news feeds, persistent searches and blogs. This philosophy is key - Google Reader = news aggregator + custom feed database. Avatar Marketing. Social Commerce. Social Networking. February 2008. January 2008.

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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

As we point out in our post on the best times to post on each social network , “The best time to post on social media is whenever your audience is most likely to see and engage with your content.”. From your Twitter home page, click the three dots icon under your avatar, then choose Analytics from the menu.

Analytics 112
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. For brands, the company logo is usually the best avatar choice.

List 145
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How Spying On Your Friends Causes Reevaluation of Endorsed Content

Techipedia: Tamar Weinberg

Now that Friendfeed aggregates every social site you use (for the most part — they’re still missing some ), anyone can see that you’ve just thumbed up that article on how to find porn behind a WebSense firewall even though you may have done it as a favor to your friend. In one case because of privacy issues.

Content 100