Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). In comparison, Twitter is a piece of cake. Customer service? Every week.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. In-depth analysis of your social media marketing program. Cons: It takes a while for them to aggregate content, and not all past content is aggregated. 5 for up to 5 social media accounts. Best for : Managing a large number of platforms and social channels.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) How many times would this 'article' be re-tweeted?

Social Media 119

Social Media Strategy Survey Social CRM 119

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. In my estimation they are providing good-looking reports that look like they come from my dashboard with some human analysis of why something spiked on a given day.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275