Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Get the free template now!

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Adwords Google Campaign Cost 145

Razor Social

DECEMBER 21, 2016

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. The tool will return tons of related long tail keywords with search volume, CPC and difficulty, as well as SERP results with some valuable SEO metrics. You do need a Google AdWords account but that doesn’t force you to advertise.

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Hootsuite

SEPTEMBER 9, 2020

Of course it can be scary to move from an organic social strategy to putting real money on the table. You can also pre-set templates with macros to feature every target’s name and company in the text. You can target your advertising strategy to align with your business goals, including whether you pay per click or per impression.

Advertising 145

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Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Learn more: How to Write Every Kind of Social Media Bio (+25 Free Templates). Learn more: How to Create a Social Media Content Calendar: Tips and Templates. Cost per click (CPC). Conversion. Engagement.

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